ACA is Saying It Big Coast to Coast!
Because of Camp…™ is going coast to coast! ACA has been accepted as an Outdoor Advertising Association of America, Inc. (OAAA) national public service partner, enabling ACA to purchase outdoor advertising for the minimum costs of printing and shipping. All other fees (including labor and space rental) are donated by OAAA members. Our creative concept, which was approved by OAAA as part of the application process, closely mirrors the Because of Camp…™ PSA, while maintaining a “camp” feel. In addition to billboards, ACA will have the opportunity to purchase poster advertising and bus shelter advertising beginning in February 2010 – delivering camp’s positive message to millions of families.
To officially launch the campaign, at least one billboard will be unveiled in Denver, Colorado, as part of the ACA National Conference. ACA has invited the six featured celebrities to participate in the launch and centennial celebration luncheon. We are excited about the opportunity for our membership to thank these special friends for their participation in the Because of Camp…™ campaign.
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For more information on how you can Say It Big Coast to Coast contact Dawn Swindle at 765-349-3317 or dswindle@ACAcamps.org.
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