Social Networking = Social Marketing
Presented at 2009 ARPA Conference and Energize Workshop – Traditional marketing and websites are increasingly taking a back seat to Web 2.0 approaches. Web 2.0 recognizes that a website – a static marketing piece (like a digital brochure) – is no longer enough to achieve success. Technologies like Facebook, Twitter, Wordpress, and phpBBS are required to increase connectivity and engagement between your service population and your operation, and ensure that your outcomes are achieved. Web 2.0 and samples of the technologies that make it work – real-world examples and strategies that are replicable in your workplace.
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